In the PMO Value Ring’s Value-Generating PMO Flywheel, Step 9: Value Delivery and Step 10: Value Recognition are distinct but deeply connected. Here’s the clear breakdown. In the Value-Generating PMO Flywheel, the final two stages—Value Delivery and Value Recognition—represent the critical transition from producing value to proving value. While they may sound similar, they serve different purposes in the PMO’s continuous value cycle.
Step 9: Value Delivery — Creating Measurable Outcomes
Value Delivery is where the PMO actually fulfills its promise to the organization.
It’s the stage where the services, governance, and processes implemented throughout the earlier flywheel steps begin to generate tangible, measurable results.
The Focus:
Delivering the actual business outcomes that the PMO committed to — such as:
- Improved project delivery performance (on time, on budget, within scope)
- Enhanced resource utilization and prioritization
- Reduced risk and rework
- Increased benefits realization
- Better alignment between strategy and execution
This is the “doing” stage — where the PMO’s designed services operate effectively, data is collected, and results start to materialize.
In short: Step 9 is about producing value — achieving the outcomes the PMO was built to deliver.
Step 10: Value Recognition — Communicating and Reinforcing Perceived Value
Value Recognition is the step that turns delivered value into acknowledged value.
Even the most effective PMO can lose executive support if it doesn’t communicate its results in meaningful, stakeholder-centered ways.
That’s why this step focuses on visibility, storytelling, and credibility.
The Focus:
- Communicate the PMO’s results clearly and visually to executives, sponsors, and stakeholders.
- Demonstrate ROI — show that PMO services generate measurable returns.
- Collect testimonials and satisfaction feedback from PMO customers.
- Translate metrics into business language (e.g., “$2M in cost avoidance” or “25% faster time-to-market”).
- Reinforce trust so the next cycle of the flywheel begins with stronger support.
If Step 9 is where the PMO “delivers the medicine,” Step 10 is where it shows the patient’s recovery and earns the right to treat again.
“Value delivery earns results.
Value recognition earns reputation.”
The Relationship Between Steps 9 and 10
| Aspect | Step 9: Value Delivery | Step 10: Value Recognition |
|---|---|---|
| Purpose | Achieve measurable results and outcomes. | Ensure those results are understood, acknowledged, and valued. |
| Focus Area | Execution, outcomes, performance metrics. | Communication, visibility, stakeholder perception. |
| Ownership | PMO teams delivering services and processes. | PMO leadership communicating impact and lessons learned. |
| Output Examples | Benefits realized, improved KPIs, successful project outcomes. | Executive reports, success stories, PMO value scorecards, stakeholder satisfaction. |
| Goal | Create organizational value. | Reinforce organizational trust and secure future support. |
Why Step 10 Is Often Overlooked
Many PMOs stop at Step 9 — they measure results but fail to socialize them.
Without Step 10, even genuine success may go unnoticed.
Stakeholders might assume “projects are running fine” without realizing the PMO’s pivotal role in that success.
That’s why communication is not vanity — it’s strategy.
Value unrecognized is value at risk.
Key Takeaway
- Step 9 (Value Delivery) = The PMO creates measurable outcomes.
- Step 10 (Value Recognition) = The PMO proves and promotes those outcomes to sustain credibility and investment.
Together, they close the loop of the Value-Generating PMO Flywheel, ensuring that the next cycle begins with renewed trust, stronger demand, and greater momentum.
A PMO that delivers value earns results.
A PMO that recognizes value earns influence.
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Author: Kimberly Wiethoff